what's the answer?

Question 2 (1 point) Sheila runs a children's entertainment service. She books clowns, magicians, and Disney character appearances. She personally approves every actor or entertainer. She monitors social media to ensure performances get great reviews and does her best to give incentives for continued good performance. Sheila is trying to control which characteristic of a service? 0 Inconsistency O Intangibility 0 Inventory 0 Inseparability R&B Singer Ciara released a new song in 2018 called \"Level Up\". Fans all over the world watched her video and not only posted videos of themselves doing the #levelupehallenge, but also posted how they were going to level up in 2018. This is an example of what type of content? 0 consumer generated content 0 paid media 0 earned media 0 owned content NOWN POS is a point of sale system that would allow customer recognition through Bluetooth connection between the instore point of sale system and a customer's app. NOWN's sales team aligned their system with smaller retailers. They showed the expense of trying to compete at a larger level with an antiquated POS or one that was built for enterprise companies. When they did this, they were moving customers through which stage of the AIDA model