What's the purpose of the 80-20 rule in social media content?

a. That 80 percent of a brand's content should be audience relevant content with the other 20 percent being specific to the company and its products

b. That a company should allocate 80 percent of its money and employee time into social media while 20 percent should be put toward traditional PR efforts such as news releases

c. That your social media following will ignore 80 percent of social media content and only engage (like, comment, share) with it 20 percent of the time

d. That 80 percent of a brand's content should be specific to the company and its products with the other 20 percent being audience relevant content