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What's the relationship between the traditional marketing mix of the Four Ps and the modern marketing Four Ps as described by Kotler and Keller. In
What's the relationship between the traditional marketing mix of the Four Ps and the modern marketing Four Ps as described by Kotler and Keller. In your response, be sure to address the following questions:
- How are the two approaches similar to one another? How do they differ?
- What aspects of the traditional marketing mix are still relevant in today's environment?
- What are some ways in which Kotler and Keller's modern marketing mix might inform the future of marketing?
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