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When a business marketer determines whether a buyer is employing a new task, modified rebuy or straight rebuy decision-making process, what macro level segmentation variable

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When a business marketer determines whether a buyer is employing a new task, modified rebuy or straight rebuy decision-making process, what macro level segmentation variable is being used? a. Geographical location b. Structure of procurement c. End market being served d. Type of buying situation

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