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When a business wants to customise their products and services to cater for more specific consumers, they turn to Business Development Managers to develop innovative

  • When a business wants to customise their products and services to cater for more specific consumers, they turn to Business Development Managers to develop innovative campaigns and take their products to a new direction. 

  • Discuss the interdependent relationship that exists between the Five basic markets that managers need to understand in order to grow the market share of a business.

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