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When a company decides to expand into new industries, what should it establish within its own firm in addition to a higher - level multibusiness
When a company decides to expand into new industries, what should it establish within its own firm in addition to a higherlevel multibusiness model?
strategies for each business unit in every industry in which it competes
the value of having multiple businesses under one roof
how to focus resources and capabilities to compete successfully in its main business
the additional value of the new business over the cost of buying the business
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