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When a company introduces a new product that establishes a completely new market, it is often described as a(n) ___________ Question 36 options: major innovations
When a company introduces a new product that establishes a completely new market, it is often described as a(n) ___________ Question 36 options: major innovations architectural innovation incremental
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
