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When a company puts their product in the hands of an opinion leader for the purpose of the opinion leader hopefully spreading good word of
When a company puts their product in the hands of an opinion leader for the purpose of the opinion leader hopefully spreading good word of mouth, they are engaging in:
a influencer marketing
b product placement
c sneezing
d buzz marketing
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Strategic Project Management Made Simple
Authors: Terry Schmidt
1st Edition
0470411589, 978-0470411582
