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When a company sells on terms, there are multiple parts of the offer. An example might be to sell 1 unit for $1000 on terms

When a company sells on terms, there are multiple parts of the offer. An example might be to sell 1 unit for $1000 on terms of 2/10, net 30, FOB destination. In this example, why might the company not receive the full price of $1000 for the unit (and why might receiving a lower amount of cash actually be desired by the selling company)?

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