When a company takes on more debt:

		It increases risk to the bond holders who have already lent money to the company
		It increases risk to the equity holders becasue in the event of bankruptcy the bond holders get paid first
		it increases risk to BOTH the bond holders and the equity holders becasue too much debt can sink a company
		It can be a great idea if the credit rating is favorable and interest rates are competitive, becaseu the borrowed money can add to shareholder value.
		All of the above.