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When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand, the consumer is expressing brand _ _

When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand, the consumer is expressing brand ________.
Question 9Select one:
a.
behavior
b.
equity
c.
loyalty
d.
preference
e.
knowledge

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