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When a consumer has evaluated alternatives in the purchase decision process and selected one, he still must determine from whom he will buy and (marketing
When a consumer has evaluated alternatives in the purchase decision process and selected one, he still must determine from whom he will buy and (marketing question)
a.) whether to reveal his choice to others
b.) when to buy
c.) whether internal search will be sufficient for his process
d.) to whom he can complain if he is not satisfied
e.) how he can create cognitive dissonance
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