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When a customer buys a laptop primarily for its processing power and efficiency in handling complex tasks, which level of the product is being emphasized?
When a customer buys a laptop primarily for its processing power and efficiency in handling complex tasks, which level of the product is being emphasized?
Core Product
Actual Product
Augmented Product
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OM6 operations supply chain management
Authors: David Alan Collier, James R. Evans
6th edition
1305664795, 978-1305888210, 1305888219, 978-1305664791
