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When a customer experiences a problem, what is most likely the best outcome for the firm? The customer complains and is not satisfied with the
When a customer experiences a problem, what is most likely the best outcome for the firm?
The customer complains and is not satisfied with the firm's response.
The customer does not complain and remains dissatisfied.
The customer complains and is mollified, but not completely satisfied with the firm's response.
The customer complains and is satisfied with the firm's response.
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