When a firm doing international business tries to determine which of the two opposing pressures (reducing costs vs. adapting to local markets) weighs more heavily, the firm needs to consider whether the characteristics of the industry and the consumers are homogeneous around the world.

1. True
2. False

Google operates R&D center around the world in places like India, Israel, and Ukraine. Innovative projects such as the one in Israel to implement YouTube annotations for videos are now widely used. Google seeks to be innovative, and best practices from around the world are freely shared and implemented in other places to help improve global competitiveness. This is an example of _____________________.

1. global strategy
2. international strategy
3. multidomestic strategy
4. transnational strategy