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When a firm engages in the collection, organization, and interpretation of data about marketing performance to mine useful insights, it is using _ _ _
When a firm engages in the collection, organization, and interpretation of data about marketing performance to mine useful insights, it is using
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marketing research
marketing analytics
market targeting
market segmentation
market programming
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General And Industrial Management
Authors: Henri Fayol, Constance Storrs
1st Edition
1614274592, 978-1614274599
