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When a firm has an opportunity to earn a rate of return that is greater than the cost of capital, many financial managers assume they

When a firm has an opportunity to earn a rate of return that is greater than the cost of capital, many financial managers assume they should always make the investment. 



Why should an investment decision like this isn't always as straightforward as it might seem, and discuss the factors a financial manager should consider before making any investment decisions?

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Recommended Textbook for

Contemporary Financial Management
Contemporary Financial Management

Authors: James R Mcguigan, R Charles Moyer, William J Kretlow

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978-0324289114, 0324289111

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