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When a firm is buying a product that has a high level of customization (for example, single-use equipment) which conditions are true regarding the asset
When a firm is buying a product that has a high level of customization (for example, single-use equipment) which conditions are true regarding the asset specificity and external or internal exchanges.
I think low asset specificity exists, and firms prefers external exchange. I just do not know if this would be true. Please help.
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