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When a firm is interested in targeting customers during the information gathering stage of the buying process and wants to measure the return on investment
When a firm is interested in targeting customers during the information gathering stage of the buying process and wants to measure the return on investment in advertising, which method should it adopt for its digital advertising?
Multiple Choice
search advertising
mobile advertising
social network advertising
banner ads
directories and classifieds
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Operations management in the supply chain decisions and cases
Authors: Roger G Schroeder, M. Johnny Rungtusanatham, Susan Meyer Goldstein
7th edition
77835433, 978-0077835439
