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When a firm orientates their new product development so they only focus on developing the best product possible without taking into account customers or competition,
When a firm orientates their new product development so they only focus on developing the best
product possible without taking into account customers or competition, they would be seen as
having what kind of competitive orientation?
Market orientation
Product orientation
Customer orientation
Competitor orientation
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Strategic Project Management Made Simple
Authors: Terry Schmidt
1st Edition
0470411589, 978-0470411582
