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When a firm s leaders adopt a conscious marketing approach the majority of stakeholders are not affected. a group of employees is selected to focus
When a firms leaders adopt a conscious marketing approach
the majority of stakeholders are not affected.
a group of employees is selected to focus on corporate social responsibility.
the resulting corporate culture emphasizes making a profit.
the firm engages in activities that provide a shortterm financial benefit.
the resulting corporate culture stays in accordance with the leaders ideals.
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