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When a firm takes a stand on a social, political, or social issue it is engaging in OA. corporate giving B. cause-related marketing C.
When a firm takes a stand on a social, political, or social issue it is engaging in OA. corporate giving B. cause-related marketing C. ethical advertising OD. social criticism OE. brand activism
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Business Ethics A Stakeholder And Issues Management Approach
Authors: Joseph W. Weiss
7th Edition
1523091541, 978-1523091546
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