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When a monopolist (that cannot price discriminate) is maximizing profits, price is greater than marginal cost. Thus, consumers value (are willing to pay) more for

When a monopolist (that cannot price discriminate) is maximizing profits, price is greater than marginal cost. Thus, consumers value (are willing to pay) more for the additional unit than it cost to produce. So why doesn't the monopolist produce more? How does this relate to efficiency?

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