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When a new SuperFoods Snack was introduced, the company gave special offers to Costco and other supermarkets to carry the new product and supplemented these

When a new SuperFoods Snack was introduced, the company gave special offers to Costco and other supermarkets to carry the new product and supplemented these offers with consumer advertising. Superfood's had the primary objective of

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81

?options:

Smoothing sales fluctuations.

Facilitating reseller support.

Combating competitive promotional efforts.

Encourage product trial.

Retaining loyal customers.

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