When a potential investor asks an entrepreneur, "Whats your business model? what they are really asking is a much more direct and basic question: How do you plan to make money? Behind the question, "What 's your business model?, is a series other questions:

Who are your target customers?

What customer problem or challenge do you solve?

What value do you deliver?

How will you reach, acquire, and keep customers?

How will you define and differentiate your offering?

How will you generate revenue?

Whats your cost structure?

Whats your profit margin?

An important development in the art of business modeling is the Business Model Canvas developed by Alex Osterwalder and colleagues at the Swiss Technical University in Lausanne (EPFL). Today it is the most widely used template for mapping a set of nine business model elements: key resources, key activities, key partners, value propositions, customer relationships, channels, customer segments, revenues and costs. The venture I am seeking to model is: Private Soccer Lessons