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When a product offering is of poor quality or is insufficient, an outstanding distribution channel, persuasive promotion, and an equitable price have no value. a.
When a product offering is of poor quality or is insufficient, an outstanding distribution channel, persuasive promotion, and an equitable price have no value. a. True b. False
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
