When a retailer considers the signage for their store, and wants to grab their attention, ensure they bring the potential shopper closer, encourage them to consider them as a retailer they might shop at and move them to action which of the following signage tools should they use: Question 20 options: 1) The 75 foot signage rule 2) The 25 foot signage rule 3) The 5 foot signage rule 4) All of the above 5) A & C only What is the most accurate definition of forecasting: Question 21 options: 1) It is a quesstimate based on historical information 2) Judgment call on demand based on certain criteria over a given period of time for a specific product 3) Judgment call on exact requirements for a historical period of time for a specific product 4) A reasonable estimate based on historical facts and research 5) None of the above