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When a technological database firm compares its query performance of products against its competitors on a regular basis, as part of their product development efforts,

When a technological database firm compares its query performance of products against its competitors on a regular basis, as part of their product development efforts, it is an example of which organisational change process? Define this process, explain what it entails and then provide two (2) practical examples of this process. (8 Marks)

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