When American Airlines decided to review new ideas aimed at first$-$class passengers on very long flights, like an ultra high$-$speed Wi$-$Fi service and $124$ channels of high$-$definition satellite cable TV$,$ their first step in the marketing research process was to $\_\_\_\_\_\_\_\_.$

A$.$

develop the research plan

B$.$

define the problem and research objectives

C$.$

collect the information

D$.$

analyze the information

E$.$

make the decision