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When an analysis of the industry, within its scope are considered data on other businesses in the industry and the averages of the company in

When an analysis of the industry, within its scope are considered data on other businesses in the industry and the averages of the company in the industry to which it belongs. These data allow to compare and make "benchmarking" to assess the economic and financial situation of the company.

However, what might be some of its limitations? It sustains your answer with a minimum of two references.

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