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When an upscale window treatment business wanted to introduce some new product lines, the marketing team looked to the Internet to find industry trends, not
When an upscale window treatment business wanted to introduce some new product lines, the marketing team looked to the Internet to find industry trends, not only in window coverings but in current window technology and sizing. The type of information the marketing team was using is referred to as
Multiple Choice
surveys.
focus groups.
primary data.
secondary data.
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel Jr.
8th edition
470533021, 978-0470533024
