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When Apple's famous 1 9 8 4 ad aired during the CBS telecast of Super Bowl XVIII, it reached an estimated 5 0 0 million
When Apple's famous ad aired during the CBS telecast of Super Bowl XVIII, it reached an estimated million viewers. It aired only once but has subsequently been featured in at least television programs recalling great commercials. The frequency measure of this ad for its target audience is
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onetenth.
billion.
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