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When are comparative ads more effective?
When are comparative ads more effective?
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Comparative advertising as the name suggests is advertising a product in which the product is compared with other brand products of the same category ...Get Instant Access to Expert-Tailored Solutions
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Consumer Behavior Building Marketing Strategy
Authors: Delbert Hawkins, David Mothersbaugh
12th edition
978-0073530048, 73530042, 77645553, 978-0077645557
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