Question
When based on orders received instead of end user demand data, __________ inherently becomes more and more inaccurate as it moves up the supply chain.
When based on orders received instead of end user demand data, __________ inherently becomes more and more inaccurate as it moves up the supply chain.
a.Demand forecasting
b.Order batching
c.Product rationing
d.Product pricing
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
