When business executives think of themselves as trustees of society. it recognizes that a company is not a closed system; it affects (and is affected by) its environment. Moral behaviour produces the greatest food for the greatest number. An ability to interact with people; important at all management levels. The idea that there is no one single style of management that suits all organizations and situations. The most effective management style will vary depending on the type of organization, its size, its environment, and the challenges it faces at the time. Asserts human beings have fundamental rights and liberties. It believes that an ethical decision is one that avoids interfering with the fundamental rights of others. Moral decisions must be based on standards of equity, fairness, and impartiality. Treatment of individuals should not be based on arbitrary characteristics