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When Castro suggested adding a burrito to the McDonald's menu, he needed to seek approval from the franchisor. This was likely due to which of
When Castro suggested adding a burrito to the McDonald's menu, he needed to seek approval from the franchisor. This was likely due to which of the following?
a McDonald's executives do not trust that franchisees understand local market preferences.
b McDonald's prefers that all restaurants offer the same menu items to maintain brand consistency.
c McDonald's does not want to pay franchisees a royalty fee for developing new products.
d McDonald's executives worry that competitors will begin selling similar items at a lower cost.
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