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When Christie Cookies announced it was going to add 25 percent more chocolate chips to its Chocolate Craze Line of cookies without increasing the price,
When Christie Cookies announced it was going to add 25 percent more chocolate chips to its Chocolate Craze Line of cookies without increasing the price, it appealing to what kind of consumer motivation
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MGMT Principles Of Management
Authors: Chuck Williams, Terri Champion, Ike Hall
3rd Canadian Edition
017682328X, 9780176823283
