When Coca-Cola added Honest Tea to its portfolio of companies, it was engaged in: O A bottom-up approach Crowdsourcing O Innovation by acquisition O Horizontal coordination Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that apply. Organize the company with a centralized structure using functional departments and reward short-term results. O Establish a cross-functional team with members from research, manufacturing, and marketing departments to guide a new product's development from beginning to end. O Have employees in marketing communicate customer feedback to employees in research so that people in research work to solve customers' problems. Make sure technical employees are aware of the latest technological innovations and engage in cross-functional discussion about how they could be used to achieve competitive advantage.

When Coca Cola added Honest Tea to its portfolio of companies, it was engaged in: A bottom-up approach Crowdsourcing Innovation by acquisition Horizontal coordination Seth Goldman makes dear that innovation is essential for a small compamy to break into the packaged teverage market. In what ways can a company foster innovatoon? Check all that apply. Organize the company with a centralized structure using functoonal departments and reward short term results Establish a cross functionat toarn with members from research, monufacturng, nnd markoting dopartments to guide a new product's development from beginning to end. Have employees in marketing communicate customer feedback to employees in research so that people in research work to solve customers' problems