When Coca-Cola decided to use its successful marketing experience and global distribution network to buy Colombia Pictures and get into the business of making movies, which of the following ways of pursuing a multibusiness model based on diversification was it utilizing?

Select one:

a.Leveraging competencies to create new business

b.Economies of scope

c.Utilizing general organizational competencies

d.Transferring competencies across businesses

e.Sharing resources and capabilities