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When collecting external secondary data, marketers should assess all of the following about the data EXCEPT: 1. the accuracy of the data. 2. how the

When collecting external secondary data, marketers should assess all of the following about the data EXCEPT: 1. the accuracy of the data. 2. how the data have been analyzed and reported. 3. the global impact of the data. 4. the research methodology used to collect the data. 5. when the data were collected

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