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When companies get into arrangements which are based on I do this for you and in turn, you do this for me type of
When companies get into arrangements which are based on "I do this for you and in turn, you do this for me type of practice, they are engaging in
gatekeepers
reciprocal arrangements
buying centers
new task buying
multiple buying influences
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Public Finance
Authors: Harvey S Rosen
7th Edition
0072876484, 978-0072876482
