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When companies promote their business, they are engaging in persuasive communication that seek to convince others to buy their products or services.Effective promotional strategies capture
When companies promote their business, they are engaging in persuasive communication that seek to convince others to buy their products or services.Effective promotional strategies capture the attention of the right group of potential customers, educate customers about products or services and provide enough influence to get customers to buy from them.How can companies maximize market outcomes when using the elements of the promotional mix?
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