When company founder Kamprad decided to expand into China, his decision was not based on market research

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When company founder Kamprad decided to expand into China, his decision was not based on market research but, rather, on his own intuition. How well is IKEA doing in China? Did Kamprad's decision pay off

Posted Date: May 18, 2024 06:03 PM

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IKEA's Global Strategy I KEA (www.ikea.com) is a nearly $40 billion global furniture powerhouse based in Sweden. With 389 stores in dozens of countries, the company's success reflects founder Ingvar...
Ikea global strategy Q1. When company founder Kamprad decided to expand into China, his decision was not based on market research but, rather, on his own intuition. How well is IKEA doing in China?...
When company founder Kamprad decided to expand into China his decision was not based on market research but, rather, on his own intuition. How well is IKEA doing in China? Did Kamprads decision pay...
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When company founder Kamprad decided to expand into China, his decision was not based on market research

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