Question
When compared to the consumer market, the business-to-business market: is more geographically dispersed bases buying decision more on emotions than rational thought is lower in
When compared to the consumer market, the business-to-business market:
| is more geographically dispersed | ||
| bases buying decision more on emotions than rational thought | ||
| is lower in volume | ||
| uses more direct channels of distribution | ||
| is accurately described by all of the above |
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International Business Finance
Authors: Michael Connolly
1st Edition
0415701538, 9780415701532
