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When comparing the influences that impact a B 2 C buyer versus a B 2 B buyer, which is NOT true? The social influence of
When comparing the influences that impact a BC buyer versus a BB buyer, which is NOT true?
The social influence of a social class for a BC buyer is similar to the company culture of a BB buyer.
The routine decisions of a buyer are similar to the repeat purchases of a buyer.
The extensive problem solving of BC buyers is similar to the context of a new purchase for a BB buyer.
The limited problem solving of a BC buyer is similar to the context of a modified purchase for a BB buyer.
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