When comparison shopping at competing automobile dealerships, consumers are more likely to purchase a car from a dealership that:

a. Has a set price and is unwilling to negotiate with the customer.

b. Pushes a lot of options and contract add-ons to every potential buyer.

c. Provides a positive atmosphere and positive customer experience.

d. Use high-pressures sales tactics.

Given the comparison shopping in which a significant segment of Scholfield Honda's customers engage, the type of purchase they are making in terms of level of customer involvement is most likely:

a. Specialty.

b. Convenience.

c. New buy.

d. Shopping.