Question
When conducting business outside their home country, should business people impose their own values, ethical standards, and laws on members of other cultures? Or should
When conducting business outside their home country, should business people impose their own values, ethical standards, and laws on members of other cultures? Or should they adapt to the values, ethical standards, and laws of the country in which they are doing business? Briefly explain.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
