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When conducting lost customer research, a firm must _____. Multiple choice question. focus on important or profitable customers use direct observation for collecting data encourage
When conducting lost customer research, a firm must _____. Multiple choice question. focus on important or profitable customers use direct observation for collecting data encourage emotion-focused coping in customers use third parties to interview customers
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
