When considering any outsourcing, crowdsourcing, or contract work with independent contractors, which two issues must be addressed? What is the cost of engaging individuals outside the company, and how is performance evaluated? Do the skillsets represent the core competency of the company, and what is the uncertainty in looking outside the company? What would the company like to do, and how can individuals outside the company buy in to the company's values and mission? Do the skillsets match the company's needs, and what is the uncertainty in looking outside the company