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When considering barriers to international communication, companies should be aware that a . noise tends to increase the probability of effective communication. b . source
When considering barriers to international communication, companies should be aware that
a noise tends to increase the probability of effective communication.
b source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
c many international businesses try to promote positive source effects by deemphasizing their foreign origins.
d fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
e research suggests consumers use country of origin when evaluating a product, when they have datailed knowledge of the product.
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